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A Design Process Visualization Blog.

Design Process Visualization 5: Michael DiTullo

July 8th, 2008 by Design Translator

Sketch image: 2008 copyrighted Michael DiTullo and released under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.

Click on the Image to see it in its full size glory (800kb)!

I know there have been a lack of updates recently, however I hope it has been worth the wait as I have a very special treat for you! This week’s Design Process Visualization is by non other than Michael DiTullo, The Design Director at Converse Basketball by day and Core 77 Sketch Guru by night.


He shares some of his thoughts about his design process:

I tried to capture a bit of the non linear nature to the way I work. I tend to be very intuitive and I double back a lot. Every step is an opportunity to design a bit more, refine, take away, pair things down to simpler ideas. So I tend to go back a bunch and hop around. I tried to capture the confusion. I also tend to need time to take a break from projects so the ideas can percolate up.

This is a fantastic visualization and really contrary to what everyone tries to do. That is making design or product development processes simple and linear, when in reality it is not. To me there is a dis-connect between the books and what goes on in the mind of a designer. Michael’s left (textbook process) and right column (reality) illustrates this perfectly.

If you like to see more of Michael’s work and his exceptional portfolio check out his personal website.

I like to extend a big Thank You to Michael for sharing his Design Process here, and that it was a great pleasure working with him. If you are interested in sharing your own Design Process as a visualization, do not hesitate to contact me at dt [at] designsojourn.com.