Design Process Visualization 3
April 21st, 2008 by Design Translator
This week’s design visualization comes from Mario Vellandi who writes the very excellent Melodies in Marketing blog.
As you can see we are starting to morph and expand on what this process means to us. Have your say and email me your own interpretation via email to dt [at] designsojourn.com.
I look forward to hearing from you!
Posted in Design Process Visualizations |
April 21st, 2008 at 12:52 pm
Hi DT - Thanks for the challenge and opportunity. I used a couple synonyms for ‘draw’ and ‘make’.
My inspiration is from product development phases, with the understanding of ‘product’ as being wide open to include objects (physical and intangible) for commercial, nonprofit, personal, and communal use.
The word ‘Market’ may imply designing an object for commercial use only. However, it could be stretched so that we simply mean looking at non-competitive objects elsewhere in the world. This may be done for noting best practices, styling, and other inputs into concept development.
In the diagram, multiple ideas are thought out then each is examined against:
- Our Objective or Scope
- Quality (as a function of time, cost, and absolute value)
- Strategic Fit (organizational or personal values, culture, intended future direction)
If the idea passes that preliminary intuitive test, then it’s a good ‘Concept’. These will then be further explored and refined through detailed descriptions, models (drawings, 3d forms, etc.), research, and viability analysis.
The second screen simply asks which concepts are worth making, given our scope, their viability, attractiveness, and whatever constraints we may have (time, money, etc.)
Then we build prototypes and lastly, finished objects. In the diagram, we began with 5 ideas and ended up building 2. I don’t want to make the whole process seem too disciplined or difficult - but hey that’s life - to make great objects we have to be a little critical, you know? Money and time doesn’t grow on trees