I know there have been a lack of updates recently, however I hope it has been worth the wait as I have a very special treat for you! This week’s Design Process Visualization is by non other than Michael DiTullo, The Design Director at Converse Basketball by day and Core 77 Sketch Guru by night.

He shares some of his thoughts about his design process:

I tried to capture a bit of the non linear nature to the way I work. I tend to be very intuitive and I double back a lot. Every step is an opportunity to design a bit more, refine, take away, pair things down to simpler ideas. So I tend to go back a bunch and hop around. I tried to capture the confusion. I also tend to need time to take a break from projects so the ideas can percolate up.

This is a fantastic visualization and really contrary to what everyone tries to do. That is making design or product development processes simple and linear, when in reality it is not. To me there is a dis-connect between the books and what goes on in the mind of a designer. Michael’s left (textbook process) and right column (reality) illustrates this perfectly.

If you like to see more of Michael’s work and his exceptional portfolio check out his personal website.

I like to extend a big Thank You to Michael for sharing his Design Process here, and that it was a great pleasure working with him. If you are interested in sharing your own Design Process as a visualization, do not hesitate to contact me at dt [at] designsojourn.com.

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Sorry for the slight delay and skipping last week. I was just so bogged down with work! Anyways this we have a special one for you. This week’s Visualization comes from none other than David Armano from the very influential Logic + Emotion. (Click for a bigger image)

David is VP of Experience Design with Critical Mass, and even though his chart is focused in creation or designing experiences, the Think > Draw > Make ethos is still there.

The “Experience Map” (download PDF) is one of the first visuals that I uploaded onto Logic + Emotion. It’s a high-level attempt to document an approach to designing an interactive experience within an agency setting.

The approach is founded off of five core steps:

Uncover
Customer, Brand & Business Insights
Define
The experience strategy
Ideate
Immerse interdisciplinary teams
Build
The concept
Design
The experience

Do also check out the original post that has a podcast of him talking about it. Thanks for sharing David!

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This week’s design visualization comes from Mario Vellandi who writes the very excellent Melodies in Marketing blog.

As you can see we are starting to morph and expand on what this process means to us. Have your say and email me your own interpretation via email to dt [at] designsojourn.com.

I look forward to hearing from you!

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This weeks Design Process Visualization is brought to us by Laura. She writes:

My visualization is Venn-like, to show the overlapping activity of the process. It also has a visual mnemonic with the letters rendered in a functionally interpretive way: “think” is ephemeral, “draw” is 2-D, and “make” is 3-D.

I didn’t label the “good design”, but make the implication with the central spherical element.

The arcs surrounding the element at the center imply the iterative aspect of designing.

Laura does a fair amount of design visualization work for Symantec Corporation, focusing on design and design methodologies. This 3 part paradigm is used liberally though out her work designing information entities and specifying the systems that support them. She dabbles in physical design outside of work as a hobby and looks to branch out more in the future.

It is really nice to see the >Think>Draw>Make> design process is used in a situation other than our traditional design sense. I like to thank Laura for her interpretation, and do check out some of her design hobbies in her flickr set.

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Lest We Forget…

Frustrated at seeing designers:

• draw & make but don’t think
• think & draw but don’t make
• think & make but don’t draw

This website is meant to be a living reminder for everyone of this basic design process.

To get the ball rolling, I’ve designed and uploaded this first visualization chart for everyone to enjoy! If you are interested in submitting your own interpretation of this process, do not hesitate to email me your 550×450 pixels Jpeg to:

dt [at] designsojourn.com

Click here to find out more about this site.

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